On a humid Wednesday night, swarms of eager shoppers filled the Joe Fresh shopping boutique in Yorkville's, SassaFraz.
As a Joe Fresh employee and lover of all things fashion, I had the privilege of participating in this exciting fashion event. The large second floor of SassaFraz was a cool escape from the sticky evening and served as a cool retreat to shop, shop, shop!
The room had minimal decoration with the fall/winter '09 styles from Joe Fresh lining the cream coloured walls with white ornamental trees in the centre of the room. The fall/winter '09 Joe Fresh fashion show played in the background as make-up demonstrations for the Joe Fresh make-up line took place. Shoppers were able to sip on champagne, dine on hor d'oeurves and browse the racks of affordable fashion.
The shopping clock struck 6pm and from start to finish the event was packed from the cash register to the entrance. Popular items, such as the faux leather motorcycle jacket, classic argyle sweaters and bell-shaped skirts sold out in about an hour. (Typical Joe Fresh which is known to sell out of its popular styles in a matter of days!)
All in all it was a joyous occasion that brought together Toronto's fashionably elite, working girls and everyday women together, who were able to bond over their excitement of this spin on shopping.