Friday, July 24, 2009

Frugal Fashion Week Media Launch Party!

It may be have been a steamy evening on the launch of Toronto's first-ever Frugal Fashion Week, but that did not stop the industry, media and local shoppers from celebrating an event that is all about supporting local businesses.
Held at Chasse Gardee on 1084 Queen Street West the event was kicked off with socializing, sipping Vitamin Water and dining on some good ole' Canadian poutine. Attracting advocates for small businesses and entrprenueurs, Chasse Gardee offered 50 to 80% off their regular priced shoes all for a bid to bring recessionistas and the local community together. Owner Daniela Bosco is no stranger to giving back, with a community service background her store has been know to hosting clothing swaps with the additional clothing going to charity. Her number one tip for being a frugal fashionista? "Whatever you buy (make sure) it is something that you will wear forever".

The underlying theme of the event was all about giving back to local businesses and celebrating your love of fashion on a dime. Founder of Frugal Fashion Week and creator of B.Skin Bath and Beauty, Gillian Downes found her inspiration for the event to be the poor economy and lack of attention for small businesses. For her, Frugal Fashion Week is all about supporting your city and giving back to the community. In fact, proceeds of the fashionable event go to Windfall, Canada's new clothing bank. Fashion after all, is not only about creative expression, it is also about supporting young design talent and small businesses. By doing that, you will also be benefitting the economy and help bring entreprenuers the kind of business they deserve.

Downes feels that it is important to show some love for all levels of retail, "buy an expensive pair of shoes, but save on a basic t-shirt" she says. With high hopes for Frugal Fashion Week including expansions in Hamilton, Windsor and even Athens, Greece, I have no doubt that wherever she goes the event will be nothing but a success.

Make sure to check out the official launch party tonight at West Queen West's, The Social. Enjoy a bar top fashion show and midnight madness sale at 69 Vintage. Doors open at 8pm with a $5 admission. Click here to RSVP

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